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Insight All Store Tour

Insight All Store Tour

Fred from the Insight All Store fundraiser meets Trustee Demi Powell on the Dumfries leg of the fundraiser

On the 19th September 2012, the Insight team at Everything Everywhere undertook a gigantic fundraiser for SOFT UK, in memory of Ethan who had Trisomy 13.  The challenge was to use trains, cars, the odd pushbike and feet to get around each of the 700 stores in the Everything Everywhere estate over the course of 24 hours. They went to all four corners of the country, with the most northerly point being Elgin in Scotland and the most southerly Penzance in Cornwall and a lot of stores in-between!

The total fundraising achieved was a fantastic £26,505 for SOFT UK.  This is an absolutely gigantic amount of money for a small charity like us, in fact its more than our average annual income.  This gives SOFT an amazing opportunity to undertake some really important development work and we cannot thank Anna Tozer and the Insight team enough.  

The official fundraising movie can be viewed here.

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